Use Video for all social media posts. The engagement of Video vs Pics is 60% more engagement utilizing video vs text or pictures. Pictures are 30% more engaged then Text. Key tip has to be in regards to the use of our mobile devices to build our business presence.

 Clark Ortiz, Ortiz Media Group

Clark has some good statistics about social media engagement when you have plain text vs pictures vs video. They are accurate for the mass market.

Your Avatar may be different…

Note here, you are not your Avatar. Your Avatar may completely skip text-only posts. Your Avatar may not pay any attention to a video without text. If you don’t know – a good rule of thumb is to have a video and picture and text to cover all the bases – but the key to success, always, is…

Know your Avatar


Know Your Avatar